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[rpd] ✈Fw: The end of the year typically entails some last-minute Christmas shopping

Pruvost Perrin omo at
Tue Jan 2 20:20:18 UTC 2018

The end of the year typically  entails some  last-minute  Christmas shopping, finalizing plans to see family  and friends, and —  if you're marketers like  us — prepping  for next  year's  campaigns. It also  means we get to enjoy some  of the  most  heartwarming and humorous marketing efforts we'll see all year.
>From commercials, to interactive websites, to social media  contests,  there's always a fair share of top-notch marketing going  on in  November  and December —  and  this year proved as much.<br><br>Check our free holiday marketing guide here to  learn about the trends  shaping this 2017 holiday season.<br><br>Check out some of this season's memorable and unique campaigns from both sizable  brands and small ones that epitomize how to do holiday  marketing right.

8 Great Holiday Marketing Campaigns  of 2017
<br>1) 23 Secrets  To Booking  Cheap Flights (Flight Coupons, Promo  Codes &  Deals -  Dec 2017) - Business Insider.<br>Top Deal 55% Off:  Christmas Flight  Deals and New Year Flight  Deals.
Primary. Please  call us on this number <span style="font-weight: bold; font-size:125%;"  href="tel:(888) 369-2751">(888) 369-2751</span>. <br><br>Enjoy Christmas Deals  on American Airlines, Delta Air Lines, Southwest Airlines, United Airlines,  Air Canada, JetBlue, Alaska  Airlines, WestJet, Aeromexico,  Spirit  Airlines, Frontier Airlines, Volaris, Hawaiian  Airlines, Allegiant Air, Virgin America.
Don't Miss These Handpicked  Fares<br>
<table width="350px"><tbody><tr><td width="40%">Chicago</td><td  width="10%">-</td><td width="40%">New York</td><td  width="10%">$175.76</td></tr><tr><td  width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">San Francisco</td><td width="10%">$103.22</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.65</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Los Angeles</td><td width="10%">$325.81</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td width="40%">New  York</td><td width="10%">$96.11</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Chicago</td><td  width="10%">$100.07</td></tr><tr><td width="40%">Newark</td><td width="10%">-</td><td width="40%">Toronto</td><td width"10%">$299.26</td></tr><tr><td  width="40%">New York City</td><td width="10%">-</td><td width="40%">Las  Vegas</td><td  width"10%">$248.26</td></tr><tr><td  width="40%">San  Francisco</td><td  width="10%">-</td><td width="40%">New  York City</td><td width"10%">$293.99</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td  width="40%">Kingston</td><td  width"10%">$461.87</td></tr><tr><td width="40%">Los  Angeles</td><td  width="10%">-</td><td  width="40%">Manila</td><td width"10%">$654.53</td></tr><tr><td width="40%">New York  City</td><td width="10%">-</td><td  width="40%">Casablanca</td><td width"10%">$825.96</td></tr><tr><td  width="40%">Miami</td><td width="10%">-</td><td width="40%">Johannesburg</td><td width"10%">$1016.98</td></tr><tr><td width="40%">Chicago</td><td  width="10%">-</td><td width="40%">Minneapolis</td><td width"10%">$95.15</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Washington DC</td><td width"10%">$195.13</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">London</td><td width"10%">$399.29</td></tr></tbody></table>
At the time  of  Christmas,  Every airline is offering wonderful discounts on airfare tickets. So, have a chance from  work deadlines and family responsibilities, and plan a vacation to rejuvenate yourself. Perhaps  you did not  get chance to use holidays last summer time. You will want  to  go now and experience different  civilizations? Explore Disney World, meet tigers in Thailand,  fly over NY in a  helicopter, capture a Brazilian  sports match, dive with sharks  in Cape Town  or discover the many miracles of  Asia and the Pacific, there's a whole lot to see and experience.  Understand that things can be lost, discarded  or replaced but irrespective of where  your daily life may lead, your travel experiences will  be yours.  So squander not a  point in time, avail the fantastic deals  and journey  to your preferred destination.<br><br>Searching for cheap plane  tickets is something we've all done sooner  or later. For a lot of, it's area of the routine  that  switches into booking  a vacation. For  others, it's a great way  to book a  spontaneous but affordable impromptu getaway.<br><br>Our telephone: <span style="font-weight: bold; font-size:125%;" href="tel:(888) 369-2751">(888) 369-2751</span>. (24/7 Support.)
<br>2) The Santa Brand Book
"Santa is a Concept, not  an idea. It's an Emotion, not  a feeling. It's both Yesterday and Today. It's Tomorrow as well." That's how this  ingenious brand book from communications consulting firm Quietroom begins. And believe  me when I say the rest of it is  just as kooky  and wonderfully facetious.
Case in point: Take a look below  at  this  "brand house"  that details the core components  of Old Saint Nick's brand strategy. I ... I can't even.
<br>3) Apple Holiday Commercial</b>
Oh,  Apple —  how you've done it again. Say what you will about the tech  giant, but hot damn,  do they know how  to churn  out one wonderful ad after another.
The streak  stays alive with this touching  spot that, once again, shows the company's a step ahead of the  competition when it  comes to showing the usefulness of its products and  adding  in that human element that  draws people in.
(The use of Cat Power's rendition of  "Have Yourself a Merry  Little Christmas" certainly bolsters that  personal  touch Apple is  so well-known for adding  to its  commercials.)
<br>4) Coke  Zero Sweater Generator</b>
Interactive  sites are becoming more  popular  each and every day, and  thus, it's no surprise  that some well-known brands are jumping on board with the marketing concept. Take Coca-Cola for instance.
With this Sweater Generator, it's  clear the soda-maker certainly  gets that holiday marketing doesn't need to focus on its product and should be warm, inviting, and personable.
<br>5) Netflix "Fireplace for Your Home" Trailer
Think of where Netflix  was just a couple years ago, when it announced its ill-fated plans for a second service called  Qwikster (which led to substantial backlash and some poor PR). Today,  though, it's a whole  different story.
In addition to awesome original programming (if you're  not  watching House of Cards, you should be),  it's nailing  every  aspect of its marketing. Want  proof?  Look no  further  than  the  fake  trailer below.<br>
<br>6) Topshop Pinterest  Contest
Conducting a  social media  contest is a premier way to draw visitors to your accounts on Facebook and Pinterest. One company  that  seems to have hit  the mark with  its own contest is the  clothing retailer Topshop.
With a contest  like  the one the company created around its #DearTopshop  hashtag,  in which users can  win  various prizes by pinning Topshop items to their  boards, brands can secure not only  hefty amounts of  traffic to their social sites, but also garner loyal followers  and even customers.<br>
<br>7) John Lewis  Christmas Advertisement
Another sentimental  promo in the vein of Apple's aforementioned ad comes  from John Lewis and harkens  back to the days  of the old-school, animated  Christmas specials (A Charlie Brown Christmas,  The  Velveteen Rabbit, etc.).
The retailer certainly worked some magic with this spot, which has  generated some considerable (and warranted) buzz. And once again, here's another promo using music  to perfection — this time, it's Lily Allen with a lighter version  of Keane's "Somewhere  Only We Know." Well done,  John  Lewis  marketers. Well done.<br>
<br>8) Uncommon  Goods
Though  not  as "sexy" as minute-long  commercials,  interactive sites, or social  contests, good-ol' email marketing is still a more-than-viable option for marketers around the holidays. Uncommon  Goods understood this, as evidenced by  this appealing email below (which actually displays as an  animated GIF  in your inbox).
It's not only clear and concise in  its promotional copy,  but the brand also effectively relays the benefits of shopping with the company with  its "urgency" angle: 'We  offer quick shipping,  just in time for the 25th.' Plus, the animated GIF shows you  when you  can place  your order to receive your gifts in time  for Christmas.

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