[afripv6-discuss] Tweak the Search Engine rankings to push IPv6

hisham ahmed. ibrahim ahisham at mcit.gov.eg
Fri Aug 27 20:13:54 SAST 2010

Dear Mukom,
Seems like a simple enough idea that might just work, or at least give a good push in the right direction; high search rankings should serve as a good incentive for content providers that mainly aim to achieving that goal.
However, I am not sure if there are any legal or legislation concerns to doing so, I guess it is worth looking into with the major search engine sites.
Hisham Ahmed

From: afripv6-discuss-bounces at afrinic.net [afripv6-discuss-bounces at afrinic.net] on behalf of Mukom Akong TAMON [mukom.tamon at gmail.com]
Sent: Friday, August 27, 2010 5:17 PM
To: IPv6 in Africa
Subject: [afripv6-discuss] Tweak the Search Engine rankings to push IPv6

Hello all

Here is an interesting idea ...


We all know that IPv6 deployment is a chicken-and-egg problem: Service Providers are slow to adopt IPv6 (there are some notable exceptions, including Comcast) because they can’t charge for it and the content providers don’t care because there are no IPv6 customers.

My good friend Jan Žorž got a great idea during the Google IPv6 Implementers Conference and finally managed to write it down: all we need is a slight search engine preference for sites reachable over IPv4 and IPv6. A small well-publicized tweak in Google’s scoring algorithm would push the content providers toward IPv6 and force web hosting companies to roll out IPv6 support immediately.

from: http://blog.ioshints.info/2010/08/tweak-search-engine-rankings-to-push.html

 Do you think high search rankings are enough of an incentive? In the spirity of "the most effective way to influence behaviour is to change the incentives" ... i think this may work.


Mukom Akong Tamon
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