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    <p>Some time ago, the ZACR was invited to attend with local
      government people to tour around Gauteng townships. The primary
      objective was to have as many businesses become registered as
      possible, give them VAT numbers - etc. The ZACR was invited along
      to talk about Domain Names and their value. I was contacted
      because the ZACR does not sell Domain Names to the public but I as
      a Registrar can. I looked at what I sell and realised I had no
      suitable product, so I created one - which I call my Entrepreneur
      Package. This gives the customer three e-mail addresses and a
      template driven website. Its a very simple CMS - it takes already
      created contact info , creates a map image of the persons
      location, allows them to choose some backgrounds and add two boxes
      of information, one for "about me" and one for "what I sell". Thus
      - including purchasing the Domain, to creating a simple website -
      time invested should be under 30 minutes. For this I charge
      R16+VAT a month - or with the Domain Name, just under R300 for the
      year - just over US$21 for the year.<br>
      (Example at <a class="moz-txt-link-freetext" href="https://dark-theme.posix.co.za">https://dark-theme.posix.co.za</a>, displays reasonably
      well on a smart-phone, tablet or laptop, complete with free "Let's
      Encrypt" SSL, DNSSEC and DANE service)<br>
    </p>
    <p>The exercise was for some reason, futile, as soon as unregistered
      businesses saw that it was the Tax ministry that was trying to get
      businesses to register. <span class="moz-smiley-s8"><span>=-O</span></span></p>
    <p>Having completed the great DNS Africa Study
      (<a class="moz-txt-link-freetext" href="https://dnsafrica.study">https://dnsafrica.study</a>), one now obvious reason that renewals of
      domains do not happen is because many people have no value
      attached to a Domain, that is, no Website or e-mail.</p>
    <p>I believe that many more businesses would register domains - but
      its not just the cost of a Domain, its Web Hosting and Web
      Development costs. Also, content needs to be periodically
      "refreshed" - which also costs.</p>
    <p>Perhaps more Registrars could offer such packages?<br>
    </p>
    <p>Remember, once a user has an e-mail address - its pretty much
      there for life.<br>
      Registrars then get repeat business, Registries then get repeat
      business...<br>
    </p>
    <br>
    <div class="moz-cite-prefix">On 17/11/2017 11:25, Dewole Ajao wrote:<br>
    </div>
    <blockquote type="cite"
      cite="mid:1463174605.26813.1510910752215.JavaMail.zimbra@forum.org.ng">
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        <div>This statement right here is insightful but again nothing
          is ever as simple as it appears, right?<br>
          <br>
          <em>"... A domain by itself is of no value. If you are trying
            to encourage content then it’s a very different
            conversation" - Mr. Michele</em><br>
          <br>
          The process probably starts with a (potential) customer having
          content that they want to share;<br>
          At some point, there is a crowd and they decide they need
          their own identity to stand out (of course they will pick the
          domain name extension that's least stressful and most
          affordable to acquire);<br>
          Then the registrars had better hope they are vain/rich enough
          to grab many extensions of their chosen name from Day 1;<br>
          Again, hopefully they get big/vain enough to care about
          identity preservation/protection and grab a few more popular
          extensions and hopefully keep renewing them.</div>
        <div><br data-mce-bogus="1">
        </div>
        <div>Personally, I believe that while content might be the
          starting point, vanity and profiteering are the amplifiers of
          the global domain name industry. <br>
          <br>
          Some other pointers might be the state of Internet
          connectivity - how significant are the connected populations
          in these places? Do business owners think it's important to
          acquire unique Internet real estate? Not unless they view it
          as being significantly revenue-impacting. I know of a Nigerian
          gossip blogger who for many years was reportedly raking in
          thousands of dollars in daily advert revenue and all she had
          was a .blogspot.com subdomain. When she finally had to setup a
          domain name to reduce Google's control over her visibility on
          the web (only in the last 2 years or so), she opted for a .com
          even though she could afford a .ng domain.<br>
          <br>
          While stable infrastructure, pricing, ease of payment, and
          registry automation are important considerations, I think the
          younger ccTLD operators have a lot of enlightenment and hoping
          to do (if the local markets are their targets). Unless they
          can figure out ways to influence local development in areas
          like connectivity, web hosting, online payment and e-commerce
          in general, there is still a long way to go.<br>
          <br>
          Dewole.<br>
          <br>
        </div>
        <div><br>
        </div>
        <hr id="zwchr" data-marker="__DIVIDER__">
        <div data-marker="__HEADERS__"><b>From: </b>"Michele Neylon -
          Blacknight" <a class="moz-txt-link-rfc2396E" href="mailto:michele@blacknight.com"><michele@blacknight.com></a><br>
          <b>To: </b>"AfrICANN Community List"
          <a class="moz-txt-link-rfc2396E" href="mailto:africann@afrinic.net"><africann@afrinic.net></a><br>
          <b>Sent: </b>Thursday, November 16, 2017 6:58:33 PM<br>
          <b>Subject: </b>Re: [AfrICANN-discuss] AfriDNS - Internet
          governance at the local level<br>
        </div>
        <div><br>
        </div>
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          <div class="WordSection1">
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">Alan</span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">Do you
                mean wholesale price or retail?
              </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">And
                either way it’s not just Africa</span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">The
                Latin American market is as bad if not worse, with many
                ccTLDs in the region looking for $50+ per year.</span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">Also, if
                you look at the African ccTLDs there are still quite a
                few that don’t offer any level of automation or a proper
                registrar system so it’s hard to see how they’d scale.
              </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">But why
                do you want them to buy African domains? A domain by
                itself is of no value. If you are trying to encourage
                content then it’s a very different conversation</span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">Regards</span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB">Michele</span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <p class="MsoNormal"><span
                style="mso-fareast-language:EN-US" lang="EN-GB"> </span></p>
            <div>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">--</span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Mr Michele Neylon</span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Blacknight Solutions</span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Hosting, Colocation & Domains</span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB"><a class="moz-txt-link-freetext" href="https://www.blacknight.com/">https://www.blacknight.com/</a></span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB"><a class="moz-txt-link-freetext" href="http://blacknight.blog/">http://blacknight.blog/</a></span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Intl. +353 (0) 59  9183072</span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Direct Dial: +353 (0)59 9183090</span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Personal blog: <a class="moz-txt-link-freetext" href="https://michele.blog/">https://michele.blog/</a></span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Some thoughts: <a class="moz-txt-link-freetext" href="https://ceo.hosting/">https://ceo.hosting/</a>
                </span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">-------------------------------</span></p>
              <p class="MsoNormal"><span
                  style="color:black;mso-fareast-language:EN-US"
                  lang="EN-GB">Blacknight Internet Solutions Ltd, Unit
                  12A,Barrowside Business Park,Sleaty</span></p>
            </div>
            <p class="MsoNormal"><span
                style="color:black;mso-fareast-language:EN-US"
                lang="EN-GB">Road,Graiguecullen,Carlow,R93 X265,Ireland 
                Company No.: 370845</span><span
                style="mso-fareast-language:EN-US" lang="EN-GB"></span></p>
            <div style="border:none;border-top:solid #B5C4DF
              1.0pt;padding:3.0pt 0cm 0cm 0cm">
              <p class="MsoNormal"><b><span
                    style="font-size:12.0pt;color:black">From: </span></b><span
                  style="font-size:12.0pt;color:black">Alan Levin
                  <a class="moz-txt-link-rfc2396E" href="mailto:alan@futureperfect.co.za"><alan@futureperfect.co.za></a><br>
                  <b>Reply-To: </b><a class="moz-txt-link-rfc2396E" href="mailto:africann@afrinic.net">"africann@afrinic.net"</a>
                  <a class="moz-txt-link-rfc2396E" href="mailto:africann@afrinic.net"><africann@afrinic.net></a><br>
                  <b>Date: </b>Thursday 16 November 2017 at 09:52<br>
                  <b>To: </b><a class="moz-txt-link-rfc2396E" href="mailto:africann@afrinic.net">"africann@afrinic.net"</a>
                  <a class="moz-txt-link-rfc2396E" href="mailto:africann@afrinic.net"><africann@afrinic.net></a><br>
                  <b>Subject: </b>[AfrICANN-discuss] AfriDNS - Internet
                  governance at the local level</span></p>
            </div>
            <div>
              <p class="MsoNormal"> </p>
            </div>
            <div>
              <p class="MsoNormal"><a name="_MailOriginalBody"
                  moz-do-not-send="true"><span style="font-size:9.5pt">Hi,</span></a><span
                  style="mso-bookmark:_MailOriginalBody">
                </span></p>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt"> </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt">I've been studying African
                      cctld for many years. </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt"> </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt">The cost of registering an
                      African cctld in Uganda / Nigeria / Ghana /
                      Botswana / Angola, etc appears to remain totally
                      out of kilter with the global market rates.  To
                      buy a .ke for a local is around USD6, but for a
                      foreigner it's >USD17 and they appear to be one
                      of the cheapest.  </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt"> </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt">In South Africa a domain
                      goes for less than USD5, and they are available
                      globally at the same price. We have over 1.2m
                      registrations... significantly more than any other
                      African cctld...  </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt"> </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt">How can I encourage our
                      clients to buy African cctlds when there is so
                      much more to chose from nowadays? </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt"> </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt">Sincerely</span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt"> </span></span></p>
              </div>
              <div>
                <p class="MsoNormal"><span
                    style="mso-bookmark:_MailOriginalBody"><span
                      style="font-size:9.5pt">Alan</span></span></p>
              </div>
            </div>
          </div>
          <br>
          _______________________________________________<br>
          AfrICANN mailing list<br>
          <a class="moz-txt-link-abbreviated" href="mailto:AfrICANN@afrinic.net">AfrICANN@afrinic.net</a><br>
          <a class="moz-txt-link-freetext" href="https://lists.afrinic.net/mailman/listinfo/africann">https://lists.afrinic.net/mailman/listinfo/africann</a><br>
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      <br>
      <pre wrap="">_______________________________________________
AfrICANN mailing list
<a class="moz-txt-link-abbreviated" href="mailto:AfrICANN@afrinic.net">AfrICANN@afrinic.net</a>
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</pre>
    </blockquote>
    <br>
    <pre class="moz-signature" cols="72">-- 
Mark James ELKINS  -  Posix Systems - (South) Africa
<a class="moz-txt-link-abbreviated" href="mailto:mje@posix.co.za">mje@posix.co.za</a>       Tel: +27.128070590  Cell: +27.826010496
For fast, reliable, low cost Internet in ZA: <a class="moz-txt-link-freetext" href="https://ftth.posix.co.za">https://ftth.posix.co.za</a>
</pre>
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