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<P class=ecxMsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; PADDING-BOTTOM: 0cm; BORDER-LEFT: medium none; LINE-HEIGHT: normal; PADDING-TOP: 0cm; BORDER-BOTTOM: #4f81bd; TEXT-ALIGN: center" align=center><B><SPAN lang=EN style="FONT-SIZE: 15pt; FONT-FAMILY: 'Trebuchet MS','sans-serif'">Multilingual Internet Group to investigate internet-usability for the next billion netizens</SPAN></B><B><SPAN lang=EN style="FONT-SIZE: 19pt; COLOR: #4e8084; FONT-FAMILY: 'Trebuchet MS','sans-serif'"><U></U><U></U></SPAN></B></P>
<DIV style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; PADDING-BOTTOM: 4pt; BORDER-LEFT: medium none; PADDING-TOP: 0cm; BORDER-BOTTOM: #4f81bd 1pt solid" align=center><B><I><SPAN lang=EN style="FONT-SIZE: 11.5pt; FONT-FAMILY: 'Cambria','serif'">The next billions of internet-users use</SPAN></I></B><B><I><SPAN lang=EN style="FONT-SIZE: 11.5pt; FONT-FAMILY: 'Cambria','serif'"> Arabic, Urdu and Farsi as their native language and alphabets– what is their current experience of web-usability?</SPAN></I></B><SPAN lang=EN style="FONT-SIZE: 7.5pt; COLOR: #494949; FONT-FAMILY: 'Arial','sans-serif'"><U></U><U></U></SPAN></DIV>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal; TEXT-ALIGN: center" align=center><B><I><SPAN lang=EN style="FONT-SIZE: 7.5pt; FONT-FAMILY: 'Verdana','sans-serif'"></SPAN></I></B> </P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal; TEXT-ALIGN: center" align=center><SPAN><B><FONT face=Arial><I>Click for full</I> </FONT></B><A href="http://ankabooot.com/articles/589/multilingual-internet-group-to" target=_blank><SPAN style="COLOR: blue; FONT-FAMILY: 'Arial','sans-serif'"><B><FONT title="http://ankabooot.com/articles/589/multilingual-internet-group-to CTRL + Click to follow link"><I title="http://ankabooot.com/articles/589/multilingual-internet-group-to CTRL + Click to follow link">English</I></FONT></B></SPAN></A><B><FONT face=Arial><I> , </I></FONT></B></SPAN><U><SPAN lang=EN style="FONT-SIZE: 7.5pt; COLOR: blue; FONT-FAMILY: 'Arial','sans-serif'"><A href="http://ankabooot.com/articles/592" target=_blank><SPAN style="FONT-WEIGHT: normal; COLOR: blue; FONT-STYLE: normal"><B><FONT title="http://ankabooot.com/articles/592 CTRL + Click to follow link"><I title="http://ankabooot.com/articles/592 CTRL + Click to follow link">Arabic</I></FONT></B></SPAN></A></SPAN></U><I><SPAN lang=EN style="FONT-SIZE: 7.5pt; FONT-FAMILY: 'Arial','sans-serif'"><B>,</B> </SPAN><U><SPAN lang=EN style="FONT-SIZE: 7.5pt; COLOR: blue; FONT-FAMILY: 'Verdana','sans-serif'"><A title="Urdu PR" href="http://ankabooot.com/articles/591/multilingual-internet-group-to" target=_blank><B><SPAN style="COLOR: blue; FONT-FAMILY: 'Arial','sans-serif'"><FONT title="http://ankabooot.com/articles/591/multilingual-internet-group-to CTRL + Click to follow link">Urdu</SPAN></B></A><FONT face=Arial>,</FONT></SPAN></U></I></FONT><B><FONT face=Arial><SPAN lang=EN style="FONT-SIZE: 7.5pt; FONT-FAMILY: 'Verdana','sans-serif'"><I> </I><FONT face=Arial><FONT color=#0000ff><FONT color=#000000>or <A title="http://ankabooot.com/articles/590 CTRL + Click to follow link" href="http://ankabooot.com/articles/590" target=_blank><I title="http://ankabooot.com/articles/590 CTRL + Click to follow link">Farsi</I></A><FONT color=#0000ff><I><U> </U></I></FONT></FONT></FONT><I> </I></SPAN></FONT></FONT><SPAN lang=EN style="FONT-SIZE: 7.5pt; FONT-FAMILY: 'Verdana','sans-serif'"><I> <FONT face=Arial>versions of this Press Release</FONT></I></SPAN></B><SPAN><I>.</I> </SPAN></P>
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<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">London May 15, 2012. A new Multilingual Internet is coming in 2013, one that will open the doors to many billions of customers, citizens, correspondents and contributors that currently are excluded by the dominance of English and the western alphabet. Although pages may be translated, most web addresses demand ASCII script-based on the western alphabet, making it harder for those not familiar with these characters to navigate the web effectively.</SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">To further understand the issue, and provide insight for effective solutions, the Multilingual Internet Group </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><A href="http://mligrp.com/" target=_blank><SPAN style="COLOR: blue">www.MLiGrp.com</SPAN></A> </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">has launched an extensive market study of Internet usability focused on the Arabic, Urdu and Farsi regions, communities, and languages.</SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">The study will aim to research the usability of the Internet to date, identify the remaining challenges for the coming Multilingual Internet and their coming multi billion Netizens.</SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">The study is not limited to Internet users in the states where Arabic, Urdu and Farsi are generally used, but will include native speakers of these languages all over the world for whom their language has always been an extension of their heritage and identity especially on the Internet. </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">Timed to prepare the ground for the coming Multilingual Internet next year, ICANN’s new gTLD program, recent efforts by the United Nations, the International Telecommunication Union (ITU), and the U.S Department of Commerce, to extend the reach of the Internet, the research results will be invaluable to any business or organisation seeking to engage with new internet populations speaking these languages. </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">The study will also include interviews with regulators, key officials as well as confirmed educational lectures and seminars on the coming Multilingual Internet to internet users in key capitals in these regions like Cairo, Amman, Beirut and Dubai with more to announced shortly.</SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'"><FONT size=3>The launch of the study is also timed with the Multilingual Internet Group beta launch of <B>MLi-Media </B></FONT><A href="http://www.mlimedia.net/" target=_blank><SPAN style="COLOR: blue"><FONT size=3>www.MLiMedia.net</FONT></SPAN></A><FONT size=3><B>,</B> its latest Multilingual Internet service. The Group will soon announce a number of other new services to help global, regional and local organisations develop Multilingual Internet services.</FONT></SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">A key objective of the market study is to learn more of the needs of these netizens and their communities to identify the missing critical components, infrastructures and key supporting services crucial to make them want to jump into the coming Multilingual Internet. </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">The study also aims to work with and learn from the experiences of several country code registries. It is worth nothing that in last 2 years, ccTLDs (including Russia, Saudi Arabia, UAE and others) have deployed Internationalized Domain Names (IDN) in their local languages. Their experience of the uptake of these domains will help identify other challenges facing ICANN’s IDN gTLDs when they are deployed. A number of ccTLD registries have already indicated their willingness to participate and cooperate with our study to identify the remaining challenges standing in the way of serving emerging market netizens better.</SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">Launching the research project, Mr. Khaled Fattal, chairman of The Multilingual Internet Group, said<I>: “We are really thrilled at the prospect of this market study and of going directly to end users as citizens to tell us what they want and need. We have also reached out to local country authorities and regulators whose responses to cooperate have been excellent. The study will either confirm what we know or teach us what we did not know.“</I></SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><I><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">“In recent years the Internet user needs and habits all over the world have changed; nowhere more so than in emerging markets and especially in the Arab world since the “Arab spring”. Internet users have doubled in the region in the last 2 years and we expect this change to be more significant in 2013 and beyond. Times like these require diligent awareness of these changes and trends.”</SPAN></I><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">The study will focus on a qualitative track and a quantitative track which will include an online survey that will be deployed in a few local languages and which will be announced shortly. </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">Fattal concluded, <I>“This market knowledge is vital to lay a solid foundation for the next billion+ Internet users who will not come from the west but from these emerging markets in the next very short years. They still lack many infrastructures, eServices, security and safety for this coming Multilingual Cyber Space to make their use of their own language on the net a seamless but secure user experience. Our goal is to lead in serving them and their empowered aspirations.”</I></SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<P class=ecxMsoNormal style="LINE-HEIGHT: normal"><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Times New Roman','serif'">The Multilingual Internet Group also welcomes interest from those who wish to learn, support, participate, contribute to this study and our other future studies, activities and findings. </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; FONT-FAMILY: 'Times New Roman','serif'"><U></U><U></U></SPAN></FONT></P>
<DIV><FONT size=3><SPAN lang=EN style="FONT-SIZE: 10pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'">For Press and all communications please contact Mr. Mark Stevens at </SPAN><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: #494949; LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'"><A href="mailto:Mark.stevens@mligrp.com"><SPAN style="COLOR: blue">Mark.stevens@MLiGRP.com</SPAN></A> , or Ms. Niki Radisic at <A href="mailto:Niki.Radisic@MLiGRP.com"><SPAN title="mailto:Niki.Radisic@mligrp.com CTRL + Click to follow link" style="COLOR: blue">Niki.Radisic@MLiGRP.com</SPAN></A></SPAN></FONT></DIV>
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