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</o:shapelayout></xml><![endif]--></head><body lang=FR link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><o:p> </o:p></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><a href="http://www.icann.org/en/announcements/announcement-05jul11-en.htm">http://www.icann.org/en/announcements/announcement-05jul11-en.htm</a><o:p></o:p></span></p><p class=title><span lang=EN-US style='font-family:"Arial","sans-serif"'>New gTLD Global Awareness Campaign – Request for Proposals<o:p></o:p></span></p><p class=docdate><span style='font-family:"Arial","sans-serif"'>5 July 2011<o:p></o:p></span></p><p><span lang=EN-US style='font-family:"Arial","sans-serif"'>On 20 June 2011, ICANN's Board approved a program that will add to familiar top-level domains such as .com, .org, and .net, the possibility of having almost any word in any language as a top-level domain. This massive expansion of the number of possible domain names calls for an equally significant communications campaign to raise global awareness about the program. The rest of 2011 is a communications period dedicated to raising awareness around the world about the opportunity and risks associated with applying for a new gTLD. The Application period opens 12 January 2012 and will run for 90 days.<o:p></o:p></span></p><p><span lang=EN-US style='font-family:"Arial","sans-serif"'>To help us achieve our goal of educating the world about this program we have issued a request for proposals (RFP). The objective of the RFP is to retain an advertising agency to help us develop, implement and measure the success of a global advertising and awareness campaign for new generic top-level domains (new gTLDs).<o:p></o:p></span></p><p><span lang=EN-US style='font-family:"Arial","sans-serif"'>Please review the attached RFP for an overview of the program, our vision and proposal requirements. Send any questions about the RFP to </span><span style='font-family:"Arial","sans-serif"'><a href="mailto:michele.jourdan@icann.org"><span lang=EN-US>michele.jourdan@icann.org</span></a></span><span lang=EN-US style='font-family:"Arial","sans-serif"'> by 11 July 2011. Responses to inquiries will be posted to a community wiki by 13 July 2011. <strong><span style='font-family:"Arial","sans-serif"'>All responses are due by 8:00a Pacific time, Monday, 18 July.</span></strong><o:p></o:p></span></p><p><strong><span lang=EN-US style='font-family:"Arial","sans-serif"'>RFP – New gTLD Global Awareness Campaign</span></strong><span lang=EN-US style='font-family:"Arial","sans-serif"'><br></span><span style='font-family:"Arial","sans-serif"'><a href="http://www.icann.org/en/topics/new-gtlds/rfp-new-gtld-global-awareness-campaign-05jul11-en.pdf"><span lang=EN-US>http://www.icann.org/en/topics/new-gtlds/rfp-new-gtld-global-awareness-campaign-05jul11-en.pdf</span></a></span><span lang=EN-US style='font-family:"Arial","sans-serif"'> [PDF, 633 KB]<o:p></o:p></span></p><p><strong><span lang=EN-US style='font-family:"Arial","sans-serif"'>Ad and PR Industry wiki</span></strong><span lang=EN-US style='font-family:"Arial","sans-serif"'><br></span><span style='font-family:"Arial","sans-serif"'><a href="https://community.icann.org/display/newgtladvertising/Home"><span lang=EN-US>https://community.icann.org/display/newgtladvertising/Home</span></a></span><span lang=EN-US style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p><p><strong><span style='font-family:"Arial","sans-serif"'>Additional informational material</span></strong><span style='font-family:"Arial","sans-serif"'><o:p></o:p></span></p><ul type=disc><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3'><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><a href="http://www.youtube.com/watch?v=AybZsS3NmFo"><span lang=EN-US>Get Ready for the Next Big .Thing: An Overview of New gTLDs</span></a></span><span lang=EN-US style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3'><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><a href="http://www.icann.org/en/topics/new-gtlds/factsheet-new-gtld-program-14apr11-en.pdf"><span lang=EN-US>Frequently Asked Questions</span></a></span><span lang=EN-US style='font-size:12.0pt;font-family:"Arial","sans-serif"'> [PDF, 634 KB]<o:p></o:p></span></li><li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo3'><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><a href="http://www.icann.org/en/topics/new-gtlds/rfp-clean-30may11-en.pdf">Applicant Guidebook</a> [PDF, 4.81 MB]<o:p></o:p></span></li></ul><p><span lang=EN-US style='font-family:"Arial","sans-serif"'>We look forward to receiving and reviewing your proposals.<o:p></o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span lang=EN-US style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>Glen de Saint Géry<o:p></o:p></span></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>GNSO Secretariat<o:p></o:p></span></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>gnso.secretariat@gnso.icann.org<o:p></o:p></span></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'>http://gnso.icann.org<o:p></o:p></span></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoPlainText><span style='font-size:12.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p></div></body></html>