[AfrICANN-discuss] ✈Re: The end of the year typically entails some last-minute Christmas shopping

Wed Jan 17 11:25:45 UTC 2018

The  end of the  year typically entails some last-minute Christmas shopping,  finalizing plans to see family and friends, and — if you're  marketers like us —  prepping for next year's campaigns. It also means we get to enjoy some of  the  most  heartwarming and humorous marketing  efforts we'll see all  year.
>From commercials, to  interactive websites, to social media contests, there's always a fair share of top-notch marketing going on in  November and  December — and this  year proved as much.<br><br>Check  our free holiday marketing guide here  to  learn  about the trends shaping  this 2017 holiday season.<br><br>Check out some of this season's memorable and  unique campaigns from both sizable brands and small ones that epitomize how to do holiday marketing right.

8 Great Holiday Marketing Campaigns of 2017
 1) 23 Secrets To Booking Cheap Flights (Flight Coupons, Promo Codes & Deals - Dec 2017) - Business Insider. Best Deal 55% Off: Christmas Flight Deals and New Year Flight Deals.
Primary. Please call through this number +1 (888) 369-2751. Enjoy Christmas Deals on American Airlines, Delta Air Lines, Southwest Airlines, United Airlines, Air Canada, JetBlue, Alaska Airlines, WestJet, Aeromexico, Spirit Airlines, Frontier Airlines, Volaris, Hawaiian Airlines, Allegiant Air, Virgin America.
Don't Miss These Handpicked Fares 
<table width="350px"><tbody><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.55</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">San Francisco</td><td width="10%">$103.22</td></tr><tr><td width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$175.68</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Los Angeles</td><td width="10%">$325.01</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td width="40%">New York</td><td width="10%">$96.25</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td width="40%">Chicago</td><td width="10%">$100.02</td></tr><tr><td width="40%">Boston</td><td width="10%">-</td><td width="40%">Miami</td><td width"10%">$189.02</td></tr><tr><td width="40%">San Francisco</td><td width="10%">-</td><td width="40%">New York City</td><td width"10%">$293.77</td></tr><tr><td width="40%">San Francisco</td><td width="10%">-</td><td width="40%">Tokyo</td><td width"10%">$690.60</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Minneapolis</td><td width"10%">$95.80</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td width="40%">New York</td><td width"10%">$225.96</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Paris</td><td width"10%">$545.39</td></tr></tbody></table>
At the time of Christmas, Every airline is offering fabulous discounts on airfare tickets. So, take a rest from work deadlines and family obligations, and plan a vacation to refresh yourself. Perhaps you did not get chance to consider holidays last summer months. You will want to go now and experience different cultures? Explore Disney World, meet tigers in Thailand, soar over NY in a helicopter, get a Brazilian basketball match, dive with sharks in Cape Town or uncover the many miracles of Asia and the Pacific, there's much to see and experience. Understand that things can be lost, discarded or replaced but no matter where your life may lead, your travel activities will be yours. So squander not a point in time, avail the fantastic deals and travel to your preferred destination. Searching for cheap plane tickets is something we've all done sooner or later. For a lot of, it's part of the routine that goes into booking a vacation. For others, it's a terrific way to reserve a spontaneous but affordable impromptu getaway. Our phone: +1 (888) 369-2751. (24/7 Support.)
 2) The Santa Brand Book
"Santa is a Concept, not an idea. It's an Emotion, not a feeling. It's both Yesterday and Today. It's Tomorrow as well." That's how this ingenious brand book from communications consulting firm Quietroom begins. And believe me when I say the rest of it is just as kooky and wonderfully facetious.
Case in point: Take a look below at this "brand house" that details the core components of Old Saint Nick's brand strategy. I ... I can't even.
 3) Apple Holiday Commercial
Oh, Apple — how you've done it again. Say what you will about the tech giant, but hot damn, do they know how to churn out one wonderful ad after another.
The streak stays alive with this touching spot that, once again, shows the company's a step ahead of the competition when it comes to showing the usefulness of its products and adding in that human element that draws people in.
(The use of Cat Power's rendition of "Have Yourself a Merry Little Christmas" certainly bolsters that personal touch Apple is so well-known for adding to its commercials.)
 4) Coke Zero Sweater Generator
Interactive sites are becoming more popular each and every day, and thus, it's no surprise that some well-known brands are jumping on board with the marketing concept. Take Coca-Cola for instance.
With this Sweater Generator, it's clear the soda-maker certainly gets that holiday marketing doesn't need to focus on its product and should be warm, inviting, and personable.
 5) Netflix "Fireplace for Your Home" Trailer
Think of where Netflix was just a couple years ago, when it announced its ill-fated plans for a second service called Qwikster (which led to substantial backlash and some poor PR). Today, though, it's a whole different story.
In addition to awesome original programming (if you're not watching House of Cards, you should be), it's nailing every aspect of its marketing. Want proof? Look no further than the fake trailer below. 
 6) Topshop Pinterest Contest
Conducting a social media contest is a premier way to draw visitors to your accounts on Facebook and Pinterest. One company that seems to have hit the mark with its own contest is the clothing retailer Topshop.
With a contest like the one the company created around its #DearTopshop hashtag, in which users can win various prizes by pinning Topshop items to their boards, brands can secure not only hefty amounts of traffic to their social sites, but also garner loyal followers and even customers. 
 7) John Lewis Christmas Advertisement
Another sentimental promo in the vein of Apple's aforementioned ad comes from John Lewis and harkens back to the days of the old-school, animated Christmas specials (A Charlie Brown Christmas, The Velveteen Rabbit, etc.).
The retailer certainly worked some magic with this spot, which has generated some considerable (and warranted) buzz. And once again, here's another promo using music to perfection — this time, it's Lily Allen with a lighter version of Keane's "Somewhere Only We Know." Well done, John Lewis marketers. Well done. 
 8) Uncommon Goods
Though not as "sexy" as minute-long commercials, interactive sites, or social contests, good-ol' email marketing is still a more-than-viable option for marketers around the holidays. Uncommon Goods understood this, as evidenced by this appealing email below (which actually displays as an animated GIF in your inbox).
It's not only clear and concise in its promotional copy, but the brand also effectively relays the benefits of shopping with the company with its "urgency" angle: 'We offer quick shipping, just in time for the 25th.' Plus, the animated GIF shows you when you can place your order to receive your gifts in time for Christmas.

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