[AfrICANN-discuss] ✈Re: The end of the year typically entails some last-minute Christmas shopping

Durant Launay cnn at dr.com
Wed Jan 17 11:25:45 UTC 2018

The  end of the  year typically entails some last-minute Christmas shopping,  finalizing plans to see family and friends, and — if you're  marketers like us —  prepping for next year's campaigns. It also means we get to enjoy some of  the  most  heartwarming and humorous marketing  efforts we'll see all  year.
>From commercials, to  interactive websites, to social media contests, there's always a fair share of top-notch marketing going on in  November and  December — and this  year proved as much.<br><br>Check  our free holiday marketing guide here  to  learn  about the trends shaping  this 2017 holiday season.<br><br>Check out some of this season's memorable and  unique campaigns from both sizable brands and small ones that epitomize how to do holiday marketing right.

8 Great Holiday Marketing Campaigns of 2017
<br>1) 23 Secrets To Booking Cheap Flights (Flight Coupons, Promo  Codes &  Deals - Dec 2017) - Business Insider.<br>Best Deal 55% Off: Christmas Flight Deals and New Year  Flight Deals.
Primary. Please call through this number <span style="font-weight:  bold; font-size:125%;" href="tel:+1 (888) 369-2751">+1 (888) 369-2751</span>. <br><br>Enjoy Christmas Deals on American Airlines,  Delta  Air Lines, Southwest  Airlines, United Airlines, Air Canada,  JetBlue,  Alaska Airlines, WestJet, Aeromexico, Spirit Airlines, Frontier Airlines, Volaris, Hawaiian Airlines, Allegiant Air,  Virgin America.
Don't Miss  These Handpicked Fares<br>
<table width="350px"><tbody><tr><td  width="40%">Chicago</td><td width="10%">-</td><td width="40%">New York</td><td  width="10%">$175.55</td></tr><tr><td  width="40%">Los Angeles</td><td width="10%">-</td><td width="40%">San  Francisco</td><td  width="10%">$103.22</td></tr><tr><td width="40%">Los  Angeles</td><td width="10%">-</td><td width="40%">New York</td><td  width="10%">$175.68</td></tr><tr><td width="40%">Chicago</td><td width="10%">-</td><td width="40%">Los Angeles</td><td width="10%">$325.01</td></tr><tr><td width="40%">Miami</td><td width="10%">-</td><td width="40%">New  York</td><td width="10%">$96.25</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td  width="40%">Chicago</td><td width="10%">$100.02</td></tr><tr><td width="40%">Boston</td><td width="10%">-</td><td width="40%">Miami</td><td  width"10%">$189.02</td></tr><tr><td width="40%">San Francisco</td><td width="10%">-</td><td width="40%">New York City</td><td  width"10%">$293.77</td></tr><tr><td width="40%">San Francisco</td><td width="10%">-</td><td width="40%">Tokyo</td><td  width"10%">$690.60</td></tr><tr><td width="40%">Chicago</td><td  width="10%">-</td><td  width="40%">Minneapolis</td><td width"10%">$95.80</td></tr><tr><td width="40%">Atlanta</td><td width="10%">-</td><td width="40%">New York</td><td width"10%">$225.96</td></tr><tr><td width="40%">New York City</td><td width="10%">-</td><td width="40%">Paris</td><td  width"10%">$545.39</td></tr></tbody></table>
At the time of Christmas, Every airline is offering  fabulous discounts on airfare  tickets. So, take  a rest  from  work  deadlines  and family obligations, and plan a vacation  to refresh yourself. Perhaps  you did not get  chance to consider holidays last summer months. You  will  want to go now and experience  different cultures? Explore Disney World, meet tigers  in Thailand, soar  over NY in a helicopter, get a Brazilian basketball match,  dive with sharks in  Cape Town or uncover the many miracles of  Asia and the Pacific, there's much to see and experience. Understand that things can be  lost, discarded or  replaced but no matter where your life may lead,  your  travel  activities will be  yours. So squander not  a point in  time, avail  the fantastic  deals  and travel to your preferred destination.<br><br>Searching for  cheap plane tickets is  something we've all done sooner or later. For  a lot of, it's  part of the routine that goes into  booking a vacation.  For others, it's a terrific way to reserve a  spontaneous but  affordable impromptu getaway.<br><br>Our phone:  <span style="font-weight: bold;  font-size:125%;" href="tel:+1 (888) 369-2751">+1 (888) 369-2751</span>.  (24/7 Support.)
<br>2) The Santa  Brand Book
"Santa is a Concept, not an idea.  It's an Emotion, not a feeling.  It's  both Yesterday and Today. It's  Tomorrow as well." That's how this ingenious  brand book  from communications consulting firm Quietroom begins. And believe me when I  say  the rest of  it is just as kooky and  wonderfully facetious.
Case in point: Take a  look below at  this  "brand  house" that details the core components of Old Saint Nick's  brand strategy. I ...  I can't even.
<br>3) Apple Holiday  Commercial</b>
Oh, Apple —  how you've  done it again. Say what  you will about  the tech giant, but hot damn, do  they know  how to churn out  one wonderful ad after another.
The streak stays  alive with this touching spot that, once again, shows the company's  a step ahead of the competition  when it  comes to  showing the usefulness of its  products and adding in  that human element that draws people in.
(The use of Cat Power's rendition of  "Have Yourself a Merry Little Christmas" certainly bolsters that personal touch  Apple is  so well-known for  adding to its commercials.)
<br>4) Coke Zero  Sweater Generator</b>
Interactive sites are  becoming more  popular each and every  day, and thus, it's no surprise that some well-known brands  are jumping on board  with the marketing concept. Take Coca-Cola  for  instance.
With this Sweater Generator, it's clear the  soda-maker certainly gets  that holiday marketing doesn't need to focus on its  product and should be warm, inviting, and personable.
<br>5)  Netflix "Fireplace for Your  Home" Trailer
Think of where Netflix was just a couple years ago, when  it announced its ill-fated plans  for a second service called Qwikster (which led  to substantial backlash and some poor  PR). Today, though, it's a whole different story.
In addition to awesome  original programming (if you're  not watching House of  Cards, you should be), it's nailing every aspect of its marketing. Want proof? Look no further than  the fake trailer  below.<br>
<br>6)  Topshop Pinterest Contest
Conducting a social media contest is a premier way to draw visitors  to your accounts on Facebook and Pinterest.  One  company  that seems to have hit  the mark with its own contest is the clothing retailer Topshop.
With  a contest like the  one the company  created around its #DearTopshop hashtag, in which users can win various  prizes by pinning Topshop items  to their boards, brands can secure not  only hefty amounts of traffic to their social  sites, but also garner loyal  followers and even customers.<br>
<br>7) John Lewis Christmas Advertisement
Another sentimental promo in  the vein of Apple's aforementioned ad comes from John Lewis and harkens back  to  the days  of  the old-school, animated Christmas specials  (A Charlie Brown Christmas, The Velveteen Rabbit, etc.).
The retailer certainly worked some magic with this spot, which has generated some  considerable (and warranted) buzz. And once  again,  here's  another promo  using music to perfection — this time,  it's Lily  Allen  with a lighter version  of Keane's  "Somewhere Only  We Know." Well done, John Lewis  marketers. Well done.<br>
<br>8)  Uncommon Goods
Though not as "sexy" as minute-long commercials,  interactive sites, or  social  contests, good-ol' email marketing is still a more-than-viable option for  marketers  around the  holidays. Uncommon Goods understood this, as  evidenced by this appealing email below  (which actually displays  as  an  animated GIF in your inbox).
It's not only clear  and concise in  its promotional copy, but  the brand also effectively relays the benefits  of shopping with the company  with its  "urgency" angle:  'We offer  quick shipping,  just in time for the 25th.'  Plus, the animated GIF shows you  when you  can place your order to  receive  your gifts in  time for Christmas.

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