[AfrICANN-discuss] Growing Pains on the Horizon as Internet Traffic Surges

Anne-Rachel Inné annerachel at gmail.com
Fri Jun 1 11:52:04 SAST 2012


Growing Pains on the Horizon as Internet Traffic Surges

http://www.technewsworld.com/story/75258.html?google_editors_picks=true
 [image: Growing Pains on the Horizon as Internet Traffic Surges]

By Richard Adhikari
TechNewsWorld
05/30/12 2:46 PM PT

By 2016, total worldwide Internet traffic will exceed 1 zettabyte -- over a
billion terabytes -- of information, according to Cisco. By 2016, Cisco
forecasts that there will be nearly 19 billion connections, as the
proliferation of mobile devices and machine-to-machine links drives up
demand for connectivity. That's about 2.5 connections for every person on
the planet.



The growing world population combined with an increasing number of smart
devices, faster broadband speeds, more Internet videos and growth in WiFi
connections will see global Internet traffic surge, Cisco (Nasdaq: CSCO)
predicts.

By 2016, global IP traffic will hit 1.3 zettabytes a year, nearly four
times its 2011 level.

One zettabyte <http://en.wikipedia.org/wiki/Zettabyte> equals 1 billion
terabytes. As of 2009, the entire Internet contained about half a
zettabyte, or 500 exabytes, of information.

Consumer videos will be the major driver of growth, Cisco predicted.

By 2016, 56 exabytes of Internet traffic a month will go over WiFi, Cisco
projected. That's over half the world's total Internet traffic.

Cisco's predictions might be conservative. "Every time we make these
projections, the entire industry has been wrong," Jim McGregor, president
of Tirias Research <http://www.tiriasresearch.com>, told TechNewsWorld.
"The applications and the market are still growing much faster than anyone
could have imagined."
  Breaking Down Cisco's Projections

By 2016, Cisco forecasts that there will be nearly 19 billion connections,
as the proliferation of mobile devices and machine-to-machine links drives
up demand for connectivity. That's about 2.5 connections for every person
on the planet, almost double the 2011 total of 10.3 billion connections.

There will be 3.4 billion Internet users by 2016, Cisco expects. That's
about 45 percent of the global population projected by United Nations
estimates.

Fixed broadband speeds will almost quadruple, from 9 Mbps in 2011 to 34
Mbps in 2016, Cisco predicts. About 1.2 million minutes' worth of video
will shunt across the Internet every second. There will be about 1.5
billion Internet video users by 2016, nearly twice the 792 million racked
up in 2011.

Global P2P traffic in 2016 will account for 54 percent of global consumer
Internet file-sharing traffic. That's almost 30 percent lower than the 77
percent of global sharing traffic P2P accounted for in 2011. However, the
actual amount of P2P traffic will increase from 4.6 exabytes a month in
2011 to 10 exabytes a month by 2016.

"Let's hope that the network continues to grow robustly," Tirias' McGregor
said. "We really don't know the potential impact of external factors such
as a period of high solar activity. Nature and other external factors have
a funny way of causing havoc when you least expect it."
 That's Entertainment!

The entertainment industry has been waging a war against P2P sharing
networks for years, suing users as well as the sites that facilitate the
activities. However, such action "has curbed but not eliminated P2P file
sharing in North America and Europe," Cisco spokesperson Thomas Barnett
told TechNewsWorld.

Cisco is "basically saying that the entertainment industry's efforts will
be ineffective, and on a macro scale, they largely continue to be," Rob
Enderle, principal analyst at the Enderle Group<http://www.enderlegroup.com/>,
said. "On the other hand, projections like this are based on current trends
and tend not to take into account future unmeasured events like increased
electronic enforcement and prosecution, so they are likely overstated. They
also don't take into accounting throttling or data limits, both of which
are gaining momentum right now."
 What the Future Holds

There's opportunity for growth in the communications market. The need for
enhanced security [image: Discover Proven Strategies to Improve the
Security of Your Products. Free
Whitepaper.]<http://www.technewsworld.com/story/75258.html?google_editors_picks=true>and
intelligence will surge because "service provider networks must adapt
to the increasing number of devices that will need to be authenticated to
gain access to fixed or mobile networks," Cisco's Barnett pointed out. The
evolution of high definition and 3D video "may create new bandwidth and
scalability requirements for service providers," and
4G<http://en.wikipedia.org/wiki/4G>network adoption and growth may
ramp up.
"The carriers are well aware they are underfunded for this kind of load,
and the [Federal Communications Commission] has red-flagged this kind of
growth as unsustainable without massive increases in network capacity,"
Enderle told TechNewsWorld. "We are likely to hit a data wall where massive
throttling will have to be imposed to prevent national network failures."
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